On December 3, 2024, Peterson Solutions officially launched its new brand. The rebranding effort is designed to help clients better understand the services offered and to support their sustainability objectives, contributing to a more sustainable future.
We spoke with Robert Stam, Regional Director of Peterson Solutions, Americas, to explore the motivations, benefits, and implications of this rebrand.
Q: How did Peterson Solutions evolve from the main Peterson business?
A: Peterson Solutions originated as the sustainability and supply chain consulting division of Peterson Control Union. Our roots lie in inspection and testing services, particularly in the agricultural sector.
As businesses increasingly prioritized environmental, social, and governance (ESG) goals, the demand for specialized consulting services grew. Peterson Solutions evolved to meet these needs, and today, we serve clients globally, helping them develop and implement sustainability strategies.
Q: Who are Peterson Solutions’ typical clients?
A: Over the years, our client base has expanded beyond food and agriculture. We now work with companies in diverse industries, including chemicals, pharmaceuticals, healthcare, forestry products, commodities, and marine and aquaculture.
From agriculture roots to global consulting.
Empowering change through sustainable solutions.
Q: What services does Peterson Solutions offer?
A: We assist businesses in adopting sustainable and ethical practices, guiding them through challenges in sustainability and supply chain management. Our services range from sustainable sourcing and strategy development to certification support.
We view our clients as agents of change, helping them thrive in a world where sustainability is critical to success. Through their efforts, we aim to create widespread positive impacts, including improved livelihoods for communities worldwide.
Q: What does the Peterson Solutions rebrand involve?
A: The rebrand gives Peterson Solutions a distinct identity within the Peterson Control Union group. We’ve streamlined our name, moving from Peterson Projects and Solutions to simply Peterson Solutions.
We’ve also introduced a new logo, launched a redesigned website, and updated all our marketing materials. These changes are supported by a comprehensive communication strategy to ensure clients and partners are informed about the rebrand.
Q: How does the rebrand benefit clients?
A: The rebrand enhances clarity, making it easier for clients to understand what we do and how we can support them. In the near future, we plan to launch a secure client portal on our website to centralize information and streamline interactions.
We’re confident these updates will improve transparency, consistency, and communication between our teams and the businesses we work with.
Q: Will there be any changes to your services or operations?
A: No. Our core offerings remain the same. We continue to focus on high-quality sustainability and supply chain consulting, enabling clients to make informed, sustainable decisions. The rebrand is about refining our identity and improving the client experience—not altering our fundamental services.
Q: What’s next for Peterson Solutions after the rebrand?
A: Our priority is to ensure the rebrand is a success and that clients are well-informed about the changes. Beyond that, we’re continually adapting and expanding our services to meet evolving client needs.
The rebrand positions us for future growth, allowing us to continue supporting businesses in operating sustainably and successfully in an ever-changing world.